Checklist – Service Strategy

Mission Statement  2. Customer Expectations What customer segments do you serve now are you want to serve? What kind of service do these customer segments expect? What are the needs of these customer segments? How do these customer segments use or experience your products? Have they been asking for any products or services not currently offered?…

Planning an effective Direct mailer campaign

Planning an effective direct mail campaign might seem easier than it really is. Lot of tasks must be performed and there is an order to follow, no matter how many pieces you will be sending out. This checklist is a step by step guide to ensure your message gets delivered to the right prospects! EIGHT…

Market Planning

Before you launch a marketing campaign, answer the following questions about your business and your product or service Have you analysed the market for your product or service? Do you know which features of your product or service will appeal to different market segments? In forming your marketing message, have you described how your product…

Check List – Direct Mail Campaign

When you are planning a direct mail campaign you must always pay great attention to details because a simple error cost you a lot once it’s in the mail, so no matter how many pieces you will be sending out, you still need to go through the same basic steps to create your direct mail…